Jumat, 30 Desember 2011

[G462.Ebook] Download PDF The Healer, by Christoph Fischer

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The Healer, by Christoph Fischer

When advertising executive Erica Whittaker is diagnosed with terminal cancer, western medicine fails her. The only hope left for her to survive is controversial healer Arpan. She locates the man whose touch could heal her but finds he has retired from the limelight and refuses to treat her. Erica, consumed by stage four pancreatic cancer is desperate and desperate people are no longer logical nor are they willing to take no for an answer. Arpan has retired for good reasons. casting more than the shadow of a doubt over his abilities. So begins a journey that will challenge them both as the past threatens to catch up with him as much as with her. Can he really heal her? Can she trust him with her life? And will they both achieve what they set out to do before running out of time?

  • Sales Rank: #3775472 in Books
  • Published on: 2015-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .45" w x 6.00" l, .60 pounds
  • Binding: Paperback
  • 198 pages

Most helpful customer reviews

19 of 19 people found the following review helpful.
I'm kind of in shock
By Candace Lafleur
As someone going through illness and chemotherapy myself, the author's description and innate understanding of the desperation I feel completely gripped me. There were moments where I had to sit back and just absorb it all in, I could envision myself in the lead character's position so completely.

The story itself is wonderful - it kept me riveted and looking forward to my morning commutes where I could pick up my Kindle and read more, even to the point of being 'that' person on the escalator, obliviously absorbed in a book and knocking other commuters nearly off the platform (erm, sorry!).

Add that to the jaw drop of a last line in the book and this is sure to be one that I will always, always remember.

18 of 18 people found the following review helpful.
Touching thriller that raises many profound questions.
By Katerina Sestakova
This book is a medical thriller and the story is very engaging and interesting. It is about Erica, a young woman diagnosed with an advanced stage of pancreatic cancer. She is surprised to find her closest friend in her secretary whom she never truly appreciated before. This woman gives Erica some tips on alternative medicine. Erica’s last hope becomes a famous healer, but her journey is more complicated than it seems at first sight. The healer does not practice anymore. In addition, he commands complete surrender from his patients -- both emotionally and financially. While his fees may seem outrageous, he lives frugally and supports orphans in Africa. He is a typical guru with a huge ego, but he is also surprisingly humble at some moments. Nothing is as it may seem.

It is difficult to say more without giving spoilers, so let me just mention some themes instead of saying what exactly will happen. There is a conflict between alternative medicine and pharmaceutical industry. There is also a conflict between science and hope. While the patient is going through a dramatic transformation, so is her healer. He demonstrates a classical utilitarian conflict between his personal calling and a chance to do a greater good for a greater number by abandoning his mission and his unique gift. While the woman agrees to face her inner demons, this does not mean that she must win. Her healer seems to be at peace with himself and the world, but there seems to be a dark side to him as well. We learn some haunting secrets about his past, as the story unfolds. His future turns out to be equally surprising.

This is the first book by Christopher Fischer that I have read and I am truly impressed. It is much more than just a thrilling story. I will definitely read more books from this author.

16 of 16 people found the following review helpful.
Splendid
By Patrick
I took a punt on a new author to me and I was delighted that I did. This a book has an original plot that at the same time makes you feel like you already know the chief protagonists. From the opening page you are immersed into the story and what a story. I like to be drawn into a book but I need to be kept interested and I most certainly was.

No chance of spoilers from me, I would ruin the book for you if I did. All I will say is that the story centres around Erika, who choses to seek alternative treatment for her cancer. The alternative treatment she seeks and the deceit, plot twists and intrigue that follows, just mount up. I wanted to put the book away several times but kept going back for just one more chapter. You will love the flow of this book. Perfectly paced for me, a well balanced study in character I have become a Christoph Fischer fan today. If you are the sort of person who is afraid to take a risk with a new author, you need not worry, you are in safe hands. Pick this book up and look for his next one.

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[X862.Ebook] Free Ebook Religious Fundamentalism in Developing Countries: (Contributions to the Study of Religion)From Praeger

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Using a variety of methodological approaches, this timely book offers a thorough examination of the impact and implications of religious fundamentalism in developing nations. The authors explore why and how adherence to fundamentalist principles affects the social, political, and religious development of such countries as Israel, India, Pakistan, Bangladesh, Egypt, and the Philippines. One of the most significant contributions of this volume is that it challenges the assumption that fundamentalism in developing countries is based solely on religious motivations.

The authors maintain that fundamentalism of this sort is motivated by both religious and political convictions. This combination of religious and political motivations allows fundamentalism to exert a tremendous influence on the public policies of these developing nations. As the social fabric of such countries continues to be developed, it is clear that fundamentalism will continue to play a significant and potentially dangerous role.

  • Sales Rank: #4666459 in Books
  • Published on: 2001-03-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .69" w x 5.98" l, 1.08 pounds
  • Binding: Hardcover
  • 232 pages

About the Author

SANTOSH C. SAHA is Associate Professor, Department of History and Political Science, Mount Union College, Alliance, Ohio.

THOMAS K. CARR is Assistant Professor, Department of Philosophy, Mount Union College, Alliance, Ohio.

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This is a reproduction of a book published before 1923. This book may have occasional imperfections
such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact,
or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections,
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The Sunday-school Movement, 1780-1917, And The American Sunday-school Union, 1817-1917

Edwin Wilbur Rice

American Sunday-school union, 1917

Religion; Christian Education; General; Religion / Christian Education / Children & Youth; Religion / Christian Education / General; Sunday schools

  • Sales Rank: #5427832 in Books
  • Published on: 2014-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.09" w x 7.44" l, 2.10 pounds
  • Binding: Paperback
  • 540 pages

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Jumat, 23 Desember 2011

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  • Published on: 2001
  • Binding: Paperback

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Kamis, 22 Desember 2011

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Out-of-print for years, this highly sought-after volume, remains the most popular reference on inertial navigation systems analysis. Finally, this classic book is back in print and readily available only from Artech House. Authored by a pioneer in the field, this authoritative resource focuses on terrestrial navigation, but is also useful for air and sea applications. Packed with valuable, time-saving equations and models, the book helps engineers design optimal navigation systems by comparing the performance of the various types of system mechanizations. Although applications and technology have changed over the years, this book remains the best source for fundamental inertial navigation system knowledge, from notational conventions, reference frames, and geometry of the earth, to unified error analysis, self-alignment techniques, and the development of a system error model. This well-illustrated, timeless reference belongs on the shelf of every practicing engineer working in this area. It is suitable for electrical engineers working in the area of GPS and other navigation systems, as well as for graduate engineering students in related courses.

  • Sales Rank: #1784326 in Books
  • Published on: 2010-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .63" w x 5.98" l, 1.20 pounds
  • Binding: Hardcover
  • 249 pages

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10 of 11 people found the following review helpful.
Error analysis done right in Inertial Navigation
By William E. Nelson
I first obtained a copy of this book in the mid seventies (last century). I was in the process of attempting to develop a unified error analysis for an inertial navigation problem. I looked through the existing literature and textbooks, at that time, and felt that there were some fundamental mistakes and awkward assumptions being make. I estimated that it would have taken me about 6 months to develop a systematic general theory.
However, upon reviewing some of the literature, especially with respect to error analysis associated with local vertical navigation, many of the papers referred to Kenneth Britting's book. I ordered the book, and got through it in a day or two. Wonderful. I had been struggling with my own derivations, so I was able to digest the material rather rapidly.
In the introduction, Section 1.3 - A Critique of Previous Analysis Techniques, Dr. Brittting is very gentle in his critique in his assessment of other previous approaches used to develop perturbation equations of motion. I would have used descriptions like: erroneous, artificial, opaque, etc.
I recommend this book to anyone who is going to be working in depth in the field of inertial navigation. This is an excellent starting point for development of estimators and filters, especially since the underlying theory relies predominantly on a linearized development (perturbation equations).
This book, obviously, will be suitable for only a small audience. But I consider it central and essential to the problem of error analysis in the field of inertial navigation.

1 of 1 people found the following review helpful.
Introduction to Navigation
By John R. Knox
This is a classic text or book that contains material that anyone pursuing Navigation Systems should know before branching into more modern concepts. It contains material that is not found in modern books.

1 of 1 people found the following review helpful.
Glad it was republished!
By William J. Negast
I used a copy of this book in my graduate studies on inertial navigation systems in the early 90s. The book was out of print then, and our instructor received permision to make copies from his original for us. I have used the reproduced pages so many times they are falling out of the binder! I was happy to see they republished this. It is the essential inertial navigation book for those in the field.

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Senin, 19 Desember 2011

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  • Sales Rank: #2064253 in Books
  • Published on: 2015-08-14
  • Original language: English
  • Dimensions: 9.00" h x .12" w x 6.00" l,
  • Binding: Paperback
  • 52 pages

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0 of 0 people found the following review helpful.
Five Stars
By SHIRLEY M FIELDS
Good book

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Minggu, 18 Desember 2011

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Microsoft SQL Server 2016 Reporting Services, Fifth Edition, by Brian Larson

Up-to-Date Coverage of Microsoft� SQL Server� 2016 Reporting Services, Including the Mobile Report Publisher

Build, publish, and maintain paginated and mobile reports using the expert tips and best practices contained in this hands-on guide. Written by a member of the original Reporting Services development team, Microsoft SQL Server 2016 Reporting Services, Fifth Edition, fully explains the process of creating and distributing reports and shows how to maximize all of the powerful, integrated SSRS capabilities, including the new and enhanced features. A detailed case study and sample reports are featured in this practical resource.

•�Plan for, install, configure, and customize SQL Server 2016 Reporting Services
•�Design and generate feature-rich reports using the Report Wizard
•�Work with Report Designer in Visual Studio, Report Builder, and the Mobile Report Publisher
•�Incorporate charts, images, gauges, and maps
•�Enhance your reports through summarizing, totaling, and interactivity
•�Build reusable report templates
•�Embed Visual Basic .NET functions and subreports
•�Enable end-user access via the Report Server and its web portal interface
•�Integrate SSRS reports with your own websites and custom applications
•�Follow along with sample reports from the book’s case study

  • Sales Rank: #50413 in Books
  • Published on: 2016-09-20
  • Original language: English
  • Dimensions: 9.20" h x 1.65" w x 7.90" l, .0 pounds
  • Binding: Paperback
  • 848 pages

About the Author

Brian Larson (Arden Hills, MN), MCSD, served as a member of the Reporting Services development team on a contract basis, and has contributed to the code base. He is the Chief Creative Officer for Superior Consulting Services (SCS) in the Twin Cities. SCS is a Microsoft Certified Partner and is currently developing many client solutions that use Microsoft Reporting Services for report production and distribution. Brian has been invited to speak on Reporting Services at several conferences including the PASS Summit, is a SQL Server Pro IdeaXchange Xpert, and has written articles and produced training videos for SQL Server Magazine.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This title is excellent. It has great step by step overviews of ...
By Amazon Customer
This title is excellent. It has great step by step overviews of how to set up an environment for learning SSRS, and the exercises have all been thoughtfully assembled in an easy to download zip file. I found that I was able to quickly understand what I was doing easily. The text does not assume the reader is strong in SQL queries, but it does assume that you will either grasp the concepts quickly or be able to use the wizards to write targeted SQL queries. Knowledge is acquired by repeating the same actions a few times, then building on those conceptual ideas with new and fresh challenges in the material.
I often find myself wishing that Microsoft Licensed VM images of its Windows OS and other projects for the sake of learning tools to avoid lengthy setups. Despite these challenges the setup of SQL Server and SSDT were very thoughtfully thought out with great step by step instructions aimed at a novice user. Overall I found the hardest challenge was knowing where to click on chart objects to find the right contextual chart menu. I found that if I clicked on the drop-down in "properties" to select an object I had a bit easier of a time. I also found that the SQL query syntax is just too small to read and is hard to code - These are all inherent issues in SSRS and Brian's book makes it a point to really learn these quirks and to see the code that should exist and to query accordingly. I'd recommend this title to anyone.

0 of 0 people found the following review helpful.
Hands Down Best Book On Learning SSRS 2016
By sprdave
If you want to learn SQL Server Reporting Services then this book is hands down the best book to do that!!!!!!!! What I like most about this book is that he shows you how to do it with SSDT, Visual Studio, Report Designer, and Report Builder. Excellent book with easy to follow step by step instructions on how to create SSRS reports. All examples work. If you don't have this book for SSRS 2016 then you need it!!!

8 of 10 people found the following review helpful.
Revised My Review Up - here's why..
By Tobor
I've updated my review after an initial frustration: The resource file for this book had yet to be made available by the publisher... BUT the AUTHOR stepped in and STEPPED UP after reading my review here and worked with publisher to make the materials available. I am a 3rd of the way through the book and find it the best SSRS book (have been through 3 and a user of SSRS since its inception. I bought the book to refresh my knowledge and introduce me to NEW features of SSRS for 2016. I have not gotten to the new feature examples yet so I cannot comment on those. the author does a good job of providing examples for for both SSDT/VS IDE or the Report builder suite. I use Visual Studio but read the RB suite tips also as I use that suite in a production integrated SharePoint environment. ..

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Jumat, 16 Desember 2011

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Starting from the premise that airports can be run as commercial successes, The Airport Business aims to place the business as a whole within a conceptual framework. The author examines the major issues facing airports throughout the world, and offers an insight into how to deal with the major economic and financial difficulties that are likely to arise in the next decade.

  • Sales Rank: #2568601 in Books
  • Published on: 1992-09-18
  • Released on: 1992-08-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .55" w x 8.50" l, .76 pounds
  • Binding: Paperback
  • 244 pages
Features
  • airport industry
  • US airport system
  • transportation infrastructure
  • third world

About the Author
Rigas Doganis is Professor of Air Transport at Cranfield Institute of Technology and the author of Flying Off Course (Routledge, 1991).

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3 of 3 people found the following review helpful.
One of the first books to analyse airport commercialisation.
By A Customer
Well-written and comprehensive in scope. Provides a good introduction to changes which are spreading rapidly in the global airport industry. Although dated, it is still relevant. My only criticism is that it does not give sufficient consideration to airports as part of a multi-modal transportation infrastructure, which is likely to be the future of the airport industry.

1 of 1 people found the following review helpful.
Important addition to literature on airports
By Elijah Chingosho
"The Airport Business" is a good book on the economics of airport business written by a well known writer on airline economics. This is a welcome addition to the limited books on this rather specialized area of the air transport industry.

The air transport industry has been undergoing rapid and profound transformation in the past few decades. The transformations have resulted in some major changes in the airline business model. Since airports are an important part of the aviation industry, the author shows how they have been coping with these revolutionary developments in the air transport industry.

Airports have also undergone some rapid changes and Doganis discusses the major transformations including control and ownership of the world's largest airports, commercialization and privatization, capacity constraints, financing airports development, competition, pricing models and revenue and cost structures of airport businesses. The book is an important addition to economic theory pertaining to airports which should make the book very useful to the stakeholders of airport business.

The main drawback is that the book is now dated. Doganis needs to update the book in view of the major developments that have taken place since its publication.

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Selasa, 13 Desember 2011

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In Place of Inter-State Retaliation: The European Union's Rejection of WTO-style Trade Sanctions and Trade Remedies, by William Phelan

Unlike many other trade regimes, the European Union forbids the use of inter-state retaliation to enforce its obligations, and rules out the use of common 'escape' mechanisms such as anti-dumping between the EU member states. How does the EU do without these mechanisms that appear so vital to the political viability of other international trade regimes, including the World Trade Organization? How, therefore, is the European legal order, with the European Court of Justice at its centre, able to be so much more binding and intrusive than the legal obligations of many other trade regimes?

This book puts forward a new explanation of a key part of the European Union's legal system, emphasising its break with the inter-state retaliation mechanisms and how Europe's special form of legal integration is facilitated by intra-industry trade, parliamentary forms of national government, and European welfare states.

It argues first that the EU member states have allowed the enforcement of EU obligations by domestic courts in order to avoid the problems associated with enforcing trade obligations by constant threats of trade retaliation. It argues second that the EU member states have been able to accept such a binding form of dispute settlement and treaty obligation because the policy adjustments required by the European legal order were politically acceptable. High levels of intra-industry trade reduced the severity of the economic adjustments required by the expansion of the European market, and inclusive and authoritative democratic institutions in the member states allowed policy-makers to prioritise a general interest in reliable trading relationships even when policy changes affected significant domestic lobbies. Furthermore, generous national social security arrangements protected national constituents against any adverse consequences arising from the expansion of European law and the intensification of the European market.

The European legal order should therefore be understood as a legalized dispute resolution institution well suited to an international trade and integration regime made up of highly interdependent parliamentary welfare states.

  • Sales Rank: #3869747 in Books
  • Published on: 2015-02-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.40" h x .80" w x 9.30" l, 1.14 pounds
  • Binding: Hardcover
  • 224 pages

About the Author

William Phelan is Assistant Professor of Political Science at Trinity College Dublin where he teaches international relations theory and the politics of international law. He received his Ph.D. at Harvard University in 2007.

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Jumat, 09 Desember 2011

[P408.Ebook] Ebook Download I'm Watching You, by Mary Burton

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I'm Watching You, by Mary Burton

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I'm Watching You, by Mary Burton

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I'm Watching You, by Mary Burton

He'll Taste Their Fear...
The first kill was easy. The second much easier. No guilt, no remorse, just a rush of adrenaline surging through him as each life drains away, and the pleasure of knowing that their deaths help his beloved Lindsay. And there are so many more who deserve to die...

Hear Their Screams...
The first twisted gift to Lindsay O'Neil arrives hidden in a bouquet of flowers. When her estranged husband, Detective Zack Kier, is assigned to the case, Lindsay's past comes back with a vengeance. Because only Zack knows the dark secret she lives with--or so she thinks. Now nothing can prepare her for the nightmare to come...

And Watch Them Die...
Everything Lindsay's stalker does, every life he takes, is for her. But when Lindsay spurns his gifts, she and those she loves most become targets of a depraved madman whose rage is growing, and who is waiting, watching, closer than she ever feared...

  • Sales Rank: #759829 in Books
  • Brand: Zebra
  • Published on: 2007-12-01
  • Released on: 2007-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.06" h x 1.02" w x 4.34" l,
  • Binding: Mass Market Paperback
  • 384 pages
Features
  • Great product!

About the Author
MARY BURTON lives with her family in Central Virginia. She is an avid hiker and enjoys the occasional triathlon. She can be reached by e-mail at www.maryburton.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Just ok
By C. Harrison
The story was OK but there wasn't any true excitement. I probably won't read the sequels.
I just wanted it to end so I could start a new book.

0 of 0 people found the following review helpful.
great read
By Lori
This is a page turner from the moment you open the book. A good suspense with a little romance between lindsey and zack. She kept my interest that I had to force myself to put the book down so I could get some work done. This is the first Mary Burton book I've read and I plan to go check out and see what other books she has out. I put this author with my other favorites like Lisa Gardner, Mary Clark Higgins, Laura Griffin, Tami Hoag, Sandra Brown, just to name a few. Highly recommend this book.

0 of 0 people found the following review helpful.
Two Stars
By Milly C
Very predictable and way too much romance for a mystery/thriller.

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Selasa, 06 Desember 2011

[F825.Ebook] PDF Download 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone, by James Crimmins

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In today-s tough economy, most people are too desperate to get any job, rather than seeking one that will provide the career satisfaction and growth they deserve. Worse, they treat the interview as an opportunity to focus on themselves. In Hired!, Elinor Stutz asserts, “The interview is not about you, it's about how well you will solve the company-s problems. This is the only way you will get a job you actually enjoy!” This book is a must-read if you want to learn how to: "* Achieve the right mindset for successful interviewing "* Conduct specific research prior to the interview "* The leadership skills required for advancing a two-way interview "* Specific questions you must ask on the interview "* Strategies for negotiation "* Most importantly, selling strategies designed to get you Hired!

  • Sales Rank: #659207 in Books
  • Brand: Career Press
  • Published on: 2016-09-19
  • Released on: 2016-09-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Career Press

Review
“Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in 7 Secrets of Persuasion. Jim helps us understand what’s primal and true about us, but more, he brings persuasion to life with example after example.”
―Tom Collinger, executive director, Spiegel Digital & Database Research Center, senior director, Medill Distance Learning, Northwestern University

“Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.”
―Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame

About the Author
James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand-planning director with clients such as Budweiser, McDonald’s, State Farm, and Betty Crocker. He has earned a PhD in sociology and a master’s degree in statistics, and has taught integrated marketing communication at Northwestern University’s Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.

Most helpful customer reviews

7 of 7 people found the following review helpful.
“I’ve learned that people will forget what you said...but they will never forget how you made them feel." Maya Angelou
By Robert Morris
Actually, rather than “secrets,” James Crimmins carefully identifies and then brilliantly examines some of the most significant revelations from a number of recent research studies that identify “neuromarketing techniques to influence anyone.” He observes: “Recent discoveries in psychology, behavioral economics, and neuroscience dramatically expand what we know about how we choose and should change how we attempt to persuade. We’ve learned that consciousness is not central to most of our decisions. It feels central, but scientific evidence shows that consciousness usually takes a back seat. This turns the conventional wisdom on its head and may explain why persuasion attempts, whether of one person or of many, often don’t work.” What does? Also, how and why? Crimmins wrote this book to answer these questions.

These are among the several5 passages of greatest interest and value to me, also listed to suggest the scope of his coverage:

o The Lizard (Pages 13-25)
o Persuasion’s Two Challenges (25-29)
o Mental Availability (32-36
o The Preference of Others (54-67)
o Which Is Easier to Change, the Act or the Attitude? (72-74)
o Tools to Change the Act (80-82)
o The Leaky Hose (82-86)
o Think Big (94-95)
o Intel Inside (99-104)
o Unique or Motivating: an Easy Choice (106-109)
o Language Camouflage (113-118)
o Unearthing True Motivations (119-120)
o Show People How to Feel the Way They Would like to Feel (133-138)
o Self-Image Enhancement 140-142)
o Art of Conversation (57-163)
o Art of Generating Inference (163-167)
o Art of Engagement (167-171)
o Personal Persuasion (178-181)

Some of the most valuable information, insights, and counsel provided in the book focus on two mental systems: the automatic system (our nonconscious mental processes) and the reflective system (our conscious mental processes). “We now know the automatic system affects all our choices and it is the sole influence in many...The automatic mental system is what Richard Thaler and Cass Sunstein refer to as the “lizard system” in Nudge: Improving Decisions About Health, Wealth, and Happiness, published by Yale University Press (2008).

Most of us are infrequently in a situation that requires us to persuade others to accept ideas, opinions, recommendations, etc. This could be characterized as a “lizard encounter.” We face three separate but interdependent challenges:

1. Understand what the lizard is and does...what it isn’t and doesn’t do.
2. Understand the lizard’s language.
3. Understand the lizard’s “hot buttons” and know how to punch them.

James Crimmins thoroughly prepares his reader to respond effectively to all three challenges. These are among his concluding remarks: “Because the remarkably capable lizard is in charge of most decisions, reasoned argument is a waste of time. You can only persuade the lizard if you speak its language and show the lizard a better way to fulfill its desires.”

You would be well-advised to read this book before your competition does.

3 of 3 people found the following review helpful.
An Insightful, Fascinating and Practical Book
By Marty Horn
A lot of "Secrets" books out there cover things that really aren't so secretive. It's stuff everybody pretty much knows already. Not so with "7 Secrets of Persuasion". Tapping into the latest in neuroscience research and combining that with "real world" examples, Crimmins easy-to-read book reveals little known, yet fascinating ways into how the brain processes information, how people really make decisions (which they are totally unaware of), and the kinds of messages that can move people to take action -- contrary to what many professionals in marketing, advertising, sales, politics, etc. would contend.

The insights - or should I say secrets! - this book brings to light into how the mind works and the practical applications of those insights make "7 Secrets of Persuasion" required reading for anyone interested in developing communication with greater relevance, originality and impact.

1 of 1 people found the following review helpful.
Highly recommended!
By Colleen Crimmins Rosen
You don't have to be in marketing, advertising to benefit from the many insights on persuasion that are included in this book. As a wife and a mother, I'm very inspired by Crimmins' tips for effective personal persuasion. Chapter 10 is a must read if you have ever or will ever wish to change an unhealthy behavior of a loved-one, for example. It could be something as small as trying to persuade your teenagers to be more energy efficient around the house or as big as persuading your spouse to stop smoking. You're not going to get anywhere by lecturing them. "Persuasion in general, and personal persuasion in particular, can't be about what I, the persuader, want. The only way to persuade anyone of anything is to talk about what they want and show them how to get it." That quote from chapter 10 is just one of the hidden gems I discovered in this book. I've learned a great deal from reading the entire book and I'm already making it work for me.

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